What causes Stock Prices to change?
By this we mean that prices of share change because of supply and demand. If more people want to buy a stock (demand) than sell it (supply), then the price moves up in every days in market. Conversely, if more people wanted to sell a stock than buy it, there would be large supply than demand, and the price would fall.
Understanding
supply and demand is easy and simple. What is difficult to comprehend
is what makes people like a particular stock and dislike other stock.
This comes down to figure out what news is positive for a company and
what news is negative. There are many solution to this problem and just
discussion about any investor you ask has their own ideas and
strategies.

The
important concept is that affects the value of a company is its
earnings. Earnings are the profit a company build, and in the long run
no company can survive without profit. It makes sense when you think
about it. If a company never makes money, it can't going to stay in
business. Public companies are need to report their earnings four times a
year (once each quarter). Wall Street watches with briefly attention at
these times, which are referred to as earnings seasons. The one reason
behind this is that analysts base their future value of a company on
their earnings projection. If a company's results shows (are better than
expected), the price jumps up. If a results of company's disappoint
(are worse than expected), then the price will fall.
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